There is no question that Coca-Cola is a highly successful company with a global outreach and high revenue. What personally intrigues me is how this can be so, especially considering current interests where health is concerned.
I think that nowadays society are more conscious about their health and well-being, perhaps this is thanks to media and technology providing easy access to information on health matters and often advertising products, services and habits to make oneself feel better. The market for health is very big; consider how easy it is to be exposed to products or services that promote well being in one way or another.
Keeping public interest for health in mind, I wonder how Coca Cola has remained so popular. Thanks to the internet it's not difficult to find how Coca Cola can be used to remove rust from a car battery, dissolve a tooth or even a nail. So the question that crops up is what effect will it have to a person's health in the long run? Despite not seeing any real positive health benefits, I think that Coca Cola has stood strong thanks to the power of it’s ever changing, adaptable advertising that has effectively engaged the general public over the years. It’s not what the product is but what it represents which can be anything from “Christmas” to “Happiness”, “Unity”, “America” etc. In a very clever way a feeling of well-being is promoted through associating Coca Cola with a social aspect most people can relate to and in doing so making a drink that can dissolve a nail a friendly product accessible to all.
I really think that Coca Cola is a prime example of the power of advertising and find it’s marketing very inspirational. What essentially started being promoted as a pharmaceutical health product used to relieve headaches has evolved through the years to something completely different.